IKEA Cats is a print campaign that humorously highlights the static electricity produced by everyday IKEA products. Featuring the IKEA Nordmärke wireless charger and the IKEA Hektar lamp, the visuals show cats with their fur standing wildly on end after touching the objects. The exaggerated static effect turns a familiar household moment into a playful demonstration of the products’ energy, using humor and striking visuals to capture attention while keeping the focus on IKEA’s functional design.