“Insteroid” reimagines the compact Hyundai Inster as a playful concept inspired by gaming culture.
By transforming the small electric city car into a bold, exaggerated version of itself -complete with oversized design elements and a futuristic aesthetic- the campaign highlights the vehicle’s personality and energy. Blending automotive design with the visual language of video games,
the project positions the Inster as a fun, youthful entry into electric mobility -a glitch in the car industry. 

HERO FILM

Credits

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Creative Leadership
Ricardo Wolff, Gabriel Mattar.

Creative Directors:
Pedro Lurenço, José Filipe Gomes

Creative Team
Art Director: Kostas Alexandrakis
Copywriter: Nicolás Montanaro, Eduardo Muńoz Bozo