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KIA GLOBAL
“Every Four Years” celebrates the global rituals and emotions that unite football fans during the tournament. The hero film takes viewers on a journey across different cultures and locations, capturing the small but meaningful traditions that emerge every four years when the world comes together to watch the game. By highlighting these shared moments of passion and anticipation, the campaign reinforces Kia’s brand philosophy, “Movement that inspires,” showing how football has the power to connect people and inspire extraordinary feelings around the globe.
Credits
Client: Kia Headquarters
Agency: Innocean Worldwide Europe GmbH
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: Sebastian Pattis
Creative Director: Jack Christensen
Art Director: Konstantinos Alexandrakis
Copywriter: Rowan El Goweiny
Strategy Director: Jörn Ballentin
Chief Operating Officer: Jonathan Hill
Business Director: Mark Preston
Account Manager Digital: Jungmoon Kang
Head of TV: Fabian Barz
Senior Producer: Allison Markert
Production Company: Stink Films
Post Production: Slaughterhouse GmbH
Music Production: MassiveMusic Berlin
Composer: MassiveAmsterdam
Publisher: MassivePublishing
Song-Title: “The Joy of Movement”
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