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VW EUROPE

“Life Happens with a Golf,” celebrates the everyday role of the Volkswagen Golf in people’s lives. Through simple, relatable moments, from moving house to family trips and spontaneous adventures, the campaign shows how the Golf quietly accompanies life’s big and small milestones. By focusing on authentic situations rather than the car itself, the campaign reinforces the Golf as a reliable companion that has been part of everyday life for generations.
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Credits

CLIENT: VOLKSWAGEN

AGENCY: DDB BERLIN

 

CREATIVE DIRECTION:

JOHANNES NITTMANN, MARCEL KREMPIN

SENIOR ART DIRECTOR: MARCO LEMCKE

SENIOR COPYWRITER: DAVID UNGER

ART DIRECTOR: KONSTANTINOS ALEXANDRAKIS

COPYWRITER: ROWAN EL-GOWEINY

 

PHOTOGRAPHER: KAI UWE GUNDLACH

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