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VW EUROPE
“Life Happens with a Golf,” celebrates the everyday role of the Volkswagen Golf in people’s lives. Through simple, relatable moments, from moving house to family trips and spontaneous adventures, the campaign shows how the Golf quietly accompanies life’s big and small milestones. By focusing on authentic situations rather than the car itself, the campaign reinforces the Golf as a reliable companion that has been part of everyday life for generations.








Credits
CLIENT: VOLKSWAGEN
AGENCY: DDB BERLIN
CREATIVE DIRECTION:
JOHANNES NITTMANN, MARCEL KREMPIN
SENIOR ART DIRECTOR: MARCO LEMCKE
SENIOR COPYWRITER: DAVID UNGER
ART DIRECTOR: KONSTANTINOS ALEXANDRAKIS
COPYWRITER: ROWAN EL-GOWEINY
PHOTOGRAPHER: KAI UWE GUNDLACH

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