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WER BRAUCHT FEMINUSMUS?

Hijacking the global conversation around the billionaire space race and the phallic shape of traditional rockets, the project proposed the first spaceship designed in the shape of a vulva. Through a mockumentary-style film, a fictional aerospace initiative, and a public petition to the European Space Agency, the campaign used humor and satire to highlight gender inequality in the space sector and beyond. By turning a viral, meme-ready concept into a cultural conversation, the project encouraged audiences to rethink representation and push for greater gender equality.

Mocumentary

Visual approach

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Case film

Credits

Creative Leadership
Executive Creative Director: Ricardo Wolff
Creative Directors: Jack Christensen, Sebastian Pattis

Creative Team
Art Director: Kostas Alexandrakis
Copywriter: Rowan El-Gowiny

Strategy
Odile Breffa

Production
Directors: Marleen Valien, Franz Zavala
Production Company: Stink Films

Recognition


Awards
• Grand Prix — Advertising, ADC Deutschland
• Equal Star Award, ADCE Awards
• 3× Gold, ADCE Awards
• Bronze Pencil, The One Show
• Bronze, Clio Awards
• Silver, Caples Awards
• Merit, ADC Annual Awards (USA)
• Cannes Lions — Shortlist

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